Maestro turns out-of-stock into the next best sale
Substitute is one of the skills Maestro reasons with. When a customer's preferred product is unavailable, it reasons over brand affinity, usage, and price sensitivity to offer the alternative they'll actually want, on the stack you already run.
Elena Vasquez
The Signal
Replenishment skill detected out-of-stock product
Maestro's replenishment skill flagged this customer's preferred product as out-of-stock. Synthetic data generation analyzed brand affinity, usage patterns, and price sensitivity to identify the most relevant alternative the customer will actually want.
Substitutes evaluated
Olaplex No.5 Conditioner
same tierWhy This Customer, Why Now
Preferred product out of stock, replenishment cycle due in 2 days
38%Strong brand-family affinity (Olaplex), same-line substitute available
32%Price sensitivity score 0.12, willing to pay within +/-15% range
18%The problem with out-of-stock
An empty shelf sends customers to competitors
Generic "out of stock" pages and popularity-based swaps drive customers away. Without understanding what a customer actually values, brand, size, formulation, price, every stockout is lost demand that rarely comes back.
of customers leave when their product is unavailable
higher conversion with intelligent substitutes vs. generic
of OOS revenue is permanently lost without alternatives
recovered revenue with AI-powered substitutes
How Maestro runs it
Detect. Reason. Recover.
Maestro applies its substitute skill the instant a product becomes unavailable, reasoning about each customer to offer an alternative that feels hand-picked.
Availability detection
Maestro monitors availability across your catalog. When a product goes unavailable or is discontinued, the substitute skill activates with full context.
Customer profile analysis
Using synthetic data generation, it reasons about brand affinity, usage patterns, price sensitivity, and history to find the most relevant alternative.
Serves the active skill
It collaborates with replenishment, cross-sell, churn, and winback so the substitute lands at the right moment in the journey.
Intelligent delivery
The best alternative is delivered on your channels with reasoning that explains why it matches the customer's needs.
Part of Maestro
Substitute is one skill inside Maestro
Maestro is the AI CRM Manager that reasons, remembers, and decides for every customer. Substitute is one of the skills it reaches for, most often triggered by replenishment, using shared memory so the alternative fits the exact moment in the customer's journey.
Enrich data
Maestro holds brand, size, and price preferences in memory.
Choose the skill
A stockout on a needed product triggers the substitute skill.
Decide 1:1
It reasons over affinities to pick the alternative they'll want.
Execute
The substitute is delivered on your stack with reasoning.
Remember
Acceptance or rejection sharpens future substitutions.
The full orchestra
Substitute works shoulder-to-shoulder with every other Maestro skill
Maestro coordinates all of them on a single shared memory, so decisions never conflict and every message to a customer is the single best next action.
Comparison
Generic OOS handling vs. Maestro
See the difference between a dead-end stockout and an intelligent recovery.
Proof
Demand recovered with Maestro
Leading retailers turn stockouts into sales with Maestro's decision intelligence.
Mom & BabyMumzworld Unlocked 42X ROI with Replenit's AI Decision Engine
Read the Mumzworld case study
Pet RetailKito Pet Achieves 14X ROI With 1-Day Shopify Integration
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Beauty & CosmeticsFaith In Nature Drives 12.71% Total Revenue With Replenit
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Beauty & CosmeticsEscentual Achieves Double Digit ROI Through AI-Powered Decision Intelligence
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Beauty & CosmeticsL'Occitane Elevates Post-Purchase Revenue by 235%
Read the L'Occitane case study
Mom & Babyebebek's Strategic AI Transformation with Decision Intelligence
Read the ebebek case studyMom & BabyHow Mumzworld Runs an AI CRM Manager on Braze, +100X ROI
Read the Mumzworld case study
Online GroceryGlosel Increase Marketing Automation Revenue by 53%
Read the Glosel case study
Multicategory RetailIBOOD, From Zero to 6.3% Revenue Share in 54-Day
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WellnessOvabalance Grows Repeat Revenue 340% With Decision Engine
Read the Ovabalance case study
PharmaFarmex Achieves a 12X Conversion Boost With Replenit
Read the Farmex case studyYour data. Your stack. Live in 14 days.
Maestro's substitute skill works directly on your existing stack. No migration, no rearchitecting.
Autonomous production in 14 days
Go from kickoff to a live, stockout-recovering skill in two weeks.
Plug & play integration
Native connectors sync customer, product, and inventory data instantly.
Total control & guardrails
You set the substitution rules and guardrails. Maestro reasons within them.
FAQ
Substitute questions
It reasons over each customer's brand affinity, usage patterns, and price sensitivity, using synthetic data generation, to choose the alternative that specific customer is most likely to accept.
The instant a needed product is unavailable, most often flagged by the replenishment skill, so the substitute reaches the customer inside their natural buying window.
No. Every substitute carries reasoning explaining why it matches, so it reads as hand-picked rather than a fallback.
Around 14 days from kickoff to a live, autonomous substitute skill on your data.
Related concept: What is a Lifecycle Workflow?
Get Started
Turn every stockout into the next best sale
Put Maestro's substitute skill to work and recover demand you're currently losing to empty shelves.
Customer Lifecycle Moments
Explore how Replenit's AI agents optimize every stage of the customer journey