"At Replenit, we are on a mission to transform retail into predictable revenue by revolutionizing the way brands connect with their customers. Through innovative technology and data-driven strategies, we empower retailers to build loyalty, increase retention, and drive consistent growth.

Ilyas Kurklu, a seasoned entrepreneur and the driving force behind our vision. Before founding Replenit, Ilyas held leadership roles at Insider, where he played a pivotal role in scaling the company globally and securing its position as a leader in customer experience technologies. With a wealth of experience in SaaS, business development, and operational excellence, Ilyas has a proven track record of driving innovation and delivering impactful results.

Drawing from years of expertise in retail and eCommerce, Ilyas brings a bold vision for Replenit: to help brands unlock sustainable growth by making their customer relationships more predictable, profitable, and impactful.

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Growing up in Turkey and attending 11 schools across 12 cities, my childhood was defined by adaptability and resilience. These formative years shaped my ability to navigate change, build relationships, and solve problems creatively. Later, I gained global experience in the MarTech industry, leading transformative initiatives across Latin America, the UK, the US, and mainland Europe. From expanding B2B operations in new regions to managing high-value globally expanded cooperations, my career reflects a deep understanding of market dynamics and customer needs. Recognizing the challenges brands face in driving retention and repeat purchases, I joined my co-founders to establish Replenit, delivering ML-backed, behavior-driven replenishment solutions. My commitment to innovation and customer-centric strategies drives Replenit's vision to revolutionize e-commerce."

"With a 360-degree experience in the B2B SaaS world, spanning operational account management, strategic project leadership, and product advisory, I’ve always thrived at the intersection of data and innovation. At Replenit, I channel this expertise into creating actionable insights that help ecommerce brands transform their communication strategies into sustainable, customer-first experiences.

Driven by a passion to build solutions from scratch that truly add value, my role as CPO focuses on making complex problems simple. From ensuring seamless implementation to delivering maximum value, I’m dedicated to helping brands turn challenges into opportunities.

For me, it’s all about creating a better future for ecommerce—predictable revenue for businesses and convenient, sustainable experiences for customers. It may take time, but there’s always a way forward!

With over seven years of experience in the MarTech industry, Caner has made a mark across Turkey, CEE, the Nordics, and Spanish-speaking markets. Beginning his career as a trade marketer at a leading global FMCG brand, Caner established their e-commerce department in Turkey, setting the stage for his journey into MarTech. In various senior roles spanning customer success, expansion, and sales, Caner has driven growth and innovation for clients across diverse regions.

Recognizing the untapped potential in driving retention and repeat purchases, Caner co-founded Replenit to revolutionize the e-commerce experience. Combining ML-backed insights with a deep understanding of consumer behavior, Replenit empowers brands to transform their approach to replenishment. Caner's commitment to innovation and customer-centric strategies remains at the core of Replenit's mission to reshape how businesses engage with their customers.

Driven by an insatiable curiosity and a commitment to self-learning, Egemen has built a remarkable career in software development, excelling in roles that span global product development, system design, and technical strategy. With hands-on experience leading complex projects and building scalable systems, he brings a unique blend of technical expertise and visionary thinking to every challenge.

As the CTO and co-founder of Replenit, Egemen plays a pivotal role in shaping the company’s technological foundation and driving its innovation roadmap. His deep understanding of cutting-edge technologies and focus on building efficient, user-friendly solutions have been instrumental in aligning Replenit's vision with its mission to redefine e-commerce and repeat purchase behaviors.

Egemen’s passion for leveraging technology to solve real-world problems fuels Replenit’s growth, ensuring the platform remains at the forefront of behavior-driven, ML-backed replenishment solutions.

"With over half a decade in the MarTech industry, Cenk has spearheaded impactful initiatives across LATAM and Europe. Starting in Istanbul, Turkiye then São Paulo, Cenk took charge of the Spanish-speaking LATAM markets as the first on-the-ground representative, building a solid foundation for expansion. Later, in Warsaw, Cenk played a pivotal role in acquiring enterprise customers and supporting the team in securing additional high-value clients. Recognizing the challenges brands face in driving retention and repeat purchases, Cenk then co-founded Replenit with his founders to deliver ML-backed, behavior-driven replenishment solutions. Cenk's and his co-founders dedication to innovation and customer-focused strategies remains central to Replenit's vision for transforming e-commerce.