Enterprise AI Decision Engine

Maestro: The AI Decision Enginefor Post Purchase Commerce

Maestro continuously evaluates behavior, product dynamics, timing, and context to decide who to contact, when the moment is right, why it makes sense, what to activate, and where to execute. It does not replace your stack.

Decides
Who, when, why, what, where
Does not
Send messages or replace tools
Works with
Existing execution platforms
What It Is

A Decision Layer for Post Purchase Commerce

Maestro is an AI Decision Engine designed to run post purchase commerce. It continuously evaluates signals and context to determine the best next action, then hands that decision to your existing execution tools.

Maestro decides:
  • Who should be contacted
  • When the moment is right
  • Why a specific action makes sense
  • What message, product, or offer to activate
Maestro does not send messages. It decides what deserves to be sent.
The Science Behind Maestro

Powered by Theory of Mind

Maestro's reasoning capabilities are built on Theory of Mind, a scientific framework for understanding how humans think about intent and behavior.

"
Emre Erdogan
"We're building Replenit's AI decision engine on Theory of Mind, a scientific approach to modeling how humans reason about intent, context, and future behavior. Instead of static rules or pure prediction, our AI learns to think like a human decision-maker, at machine scale."
Emre Erdogan
Head of AI, Replenit
PhD Candidate, Utrecht University
Placement In Your Stack

Where Maestro Sits in Your Tech Stack

Maestro sits between your data sources and your execution channels. It ingests signals from your ecosystem, reasons on the best next action, and orchestrates decisions to the platforms you already run.

Customer Data Platform
TealiummParticleSegment+10 more
EDP
AWSDatabricksSnowflakeAzure+15 more
Commerce
Shopify
CDXP
AdobeBloomreachHightouchSalesforce+15 more
ReplenitAI Engine
Destinations
BloomreachSalesforce Marketing CloudAdobeBrazeKlaviyoIterableUser.comEmarsysCordialCleverTap+100 More
Architecture

How Maestro Works

Four layers deliver enterprise grade decisioning with a clear flow.

Layer 01
Signal Ingestion

Continuously ingests signals across your ecosystem.

PurchasesBehaviorInventoryOutcomes
Layer 02
Reasoning Layer

Evaluates options, timing, and impact per customer.

ContextualMulti optionBest next action
Layer 03
Orchestration Layer

Routes decisions to your execution stack without conflict.

Agent selectionChannel safeStack compatible
Layer 04
Learning Loop

Feedback loops improve decision quality over time.

Outcome awareAdaptiveContinuous
Live Customer Intelligence

Watch Maestro Think in Real-Time

Every purchase, every signal, every decision — orchestrated automatically for maximum lifetime value.

Sarah K.
Sarah K.
Premium Skincare Enthusiast
LTV: $0.000 ActivitiesSince Jan 2024

Activity Timeline

Day 1Reordered
Midnight Recovery Serum
Midnight Recovery Serum
$85.00
Day 45New Category
Silk-Touch Hair Oil
Silk-Touch Hair Oil
$34.00
Day 90Missed Restock
Hydra-Burst Gel Cream
Hydra-Burst Gel Cream
$42.00
Day 135Sale Purchase
Clearance Toner
Clearance Toner
$18.00
Day 180Upgrade Rejected
Basic Cleanser
Basic Cleanser
$24.00
MAESTROListening
Analyzing Event
Day 1

AI Reasoning

Reordered
Replenishment
30 Days

Cross-Sell
Night Cream (in 45 Days)

Upsell
Upgrade to 50ml

Churn Risk
Safe (High Affinity)

Promotion
None

This is what happens behind the scenes for every single customer, automatically.

See How It Works For Your Business
Intelligence Over Automation

Decisions That Transform Results

Reasoned Decisions

Maestro evaluates whether each decision improves long term value, not just if a message can be sent.

Customer readiness
Product relevance
Optimal timing
Value impact

The Shift

From static rules to continuous intelligence.

CampaignsDecisions

Stop planning moments. Start responding to them.

SegmentsIndividuals

Every decision is one to one.

GuessworkReasoning

Actions are justified, not assumed.

Channel ChaosOrchestration

One brain. Many executors.

Business Impact

Measurable outcomes driven by timing, not volume.

Higher repeat purchase rate

Faster post purchase revenue impact

Reduced over messaging

Better use of existing tools

Scalable decisions without headcount

Revenue driven by timing, not volume.

Decision intelligence that scales without headcount.

See It In Action
Getting Started

What Maestro Needs

Built for real enterprise environments. No perfect data fantasies required.

You Need

Minimum requirements

Transaction history

Order and purchase data

Product catalog

SKU and inventory info

Customer identifiers

Email, phone, or user IDs

Execution tools access

Email, push, SMS, or CRM

You Don't Need

Skip these barriers

Clean rooms

Work with real world data

Full CDPs

No massive data platforms required

Data science teams

Intelligence is built in

Channel rewiring

Use your existing stack

Maestro adapts to your reality

Fit Check

Is Maestro Right For You?

Ideal For

Who Maestro Is Built For

Beauty, Cosmetic, Wellness & Supplement retailers
Mom & Kids retailers
Other retailers with recurring purchase habits
Teams already using marketing automation
Enterprises that want intelligence, not another UI
Brands ready to move beyond rules and calendars
Minimum Requirement
100,000+ Monthly website & app traffic
Clarification

Maestro Is Not

A marketing automation platform
A CRM replacement
A dashboard
A rule engine
A black box AI hype layer

Maestro is a decision engine that orchestrates intelligence, not interfaces.

LOG_01VERIFIED

We were dreaming about an automated solution that could cover all of our products and customers and Replenit jumped in with a fully automated and full coverage of our product portfolio.

Jennifer Blease-Williams
Jennifer Blease-Williams
Digital Marketing Lead, Faith In Nature
LOG_02VERIFIED

I am thoroughly impressed with Replenit for several reasons. Their alignment with our vision was immediately apparent, making the decision to work with them a natural choice. Particularly, their capability to handle complex data sets and develop customized solutions to meet our specific requirements has been outstanding.

Rakesh Aggarwal
Rakesh Aggarwal
CEO, Escentual

Recognized by Industry Leaders

The Future of Retail Is Decided, Not Scheduled

Retail growth no longer comes from sending more. It comes from deciding better.