Powered by Replenit’s Decision Engine

Meet MaestroAI CRM ManagerBuilt for retailers.

Maestro reasons, remembers, enriches data, decides, and executes 1:1 individualized retention workflows for every single customer, autonomously, on top of the stack you already run.

Maestro AI CRM Manager - Decision Engine Configuration

Built on the AI decision engine already trusted by leading global retailers.

The AI CRM Manager

How Maestro Works.

Synthetic memory, owned workflows, and retail skills converge in one decision brain - which then executes individualized, 1:1 moments across the stack you already run.

Data & Memory

We connect your raw data, then enrich and synthesize it into a living memory of every brand, customer, and product - far beyond raw events.

  • Brand Memory
  • Customer Memory
  • Product Memory
  • Synthetic Customer Attributes
  • Synthetic Product Attributes

Owned Workflows

Your lifecycle plays - reasoned and run autonomously, end to end.

  • Cross-Sell
  • Replenishment
  • Engagement
  • Promotion
  • Winback
  • Churn

Skills

Industry-based skills that let Maestro think like a seasoned human professional - reasoning per customer, per category.

  • Cosmetic Routine Builder
  • Pet Care Companion
  • Fashion Stylist
  • Furniture & Home Planner
  • Electronics Advisor
  • +100 more industry-based skills
Replenit
Maestro
AI CRM Manager

One decision brain that reasons, remembers, decides, and executes - for every single customer.

Executable Decisions

Every decision becomes a reasoned, perfectly timed, content-complete 1:1 event - ready for your existing stack.

Sarah Mitchell

Sarah Mitchell

#44820Replenishment
1days to engage

The Signal

Olaplex No.4 depletion predicted within 24 hours

Consumption pattern analysis shows 10.2 ml/day usage on a 250 ml bottle, placing this customer at depletion tomorrow. With high routine dependence and zero friction history, this is a high-probability reorder window that closes fast.

Olaplex No.4 Bond Shampoo

Olaplex No.4 Bond Shampoo

$28.00

Why This Customer, Why Now

Depletion in <24 hrs at 10.2 ml/day on 250 ml bottle

34%

High routine dependence, zero friction reorder history

28%

No promo needed, 91% organic reorder probability

19%
Confidence91
Golden Decision Event
Your Own Tech Stack

Maestro orchestrates on top of the platforms you already run - no rip and replace.

Customer Engagement Platform
Bloomreach logoBloomreach
Salesforce Marketing Cloud logoSalesforce Marketing Cloud
Adobe logoAdobe
Braze logoBraze
Klaviyo logoKlaviyo
Iterable logoIterable
User.com logoUser.com
Emarsys logoEmarsys
Cordial logoCordial
CleverTap logoCleverTap
+100 More
Data & Analytical Platform
Databricks logoDatabricks
BigQuery logoBigQuery
GCP logoGCP
Tableau logoTableau
Power BI logoPower BI
+20 more
Agentic & Scalable

Maestro owns your workflows, end to end.

One autonomous brain that runs every lifecycle play, reasoning, deciding, and executing for each single customer, continuously and in parallel.

01

Cross-Sell

The next right product, per customer.

02

Replenishment

Predicts and times the refill moment.

03

Engagement

Nurtures the relationship between purchases.

04

Winback

Re-earns customers before they lapse.

05

Churn

Detects and defuses silent attrition.

What “agentic” means

For every customer, Maestro runs a closed autonomous loop, never a static campaign, always a live decision.

Step 01

Enriches data

Raw events become living memory.

Step 02

Chooses skills

The right retail expertise, per customer.

Step 03

1:1 continuous decisions

The exact moment to act.

Step 04

Reads & updates memory

Learns from every interaction.

Step 05

Generates concierge content

Designs and writes individualized, on-brand messages.

This loop runs for every customer, continuously, in parallel, at the scale of your entire base.

Industry Intelligence

Maestro has Skills.

A skill makes Maestro think like a seasoned professional in your category - reasoning per customer with the judgment of a human expert, at a scale no human team could reach.

01

Expert Reasoning

Each skill reasons like a seasoned professional in its category, a stylist, a chef, a skincare expert, applying real domain logic, not generic rules.

02

Human Reasoning

Skills apply theory of mind, inferring each customer's intent, context, and unspoken needs to decide what genuinely fits, not just what correlates.

03

Beyond-Human Scale

Maestro runs every relevant skill for every customer at once, instantly, in parallel, with perfect consistency no human team could match.

100+ skills today - and more shipping every day.

Beauty & Personal Care

9 skills

Skincare Expert

Routine-aware picks by concern, step, and ingredient compatibility.

Makeup Artist

Shade, finish, and tools that complete the look.

Haircare Specialist

Products and tools matched to hair type and routine.

Fragrance Consultant

Scent family, occasion, and wardrobe-expansion logic.

Body Care Advisor

Body and grooming products tuned to the daily routine.

Beauty Tool Specialist

Brushes and devices that improve the application result.

Sun Care Advisor

SPF and after-sun matched to skin type and exposure.

Nail Care Stylist

Polish, tools, and treatments for the same manicure routine.

Men's Grooming Advisor

Shaving, beard, and skin care tuned to the grooming routine.

Supportive Skills

Behind every expert skill, a layer of supportive reasoning runs in parallel on each decision - the checks a human would never have the time to run.

Always on
15checks
Product Relationship Mapper
Substitute Detector
Duplicate Product Guard
Compatibility Checker
Usage Context Matcher
Product Role Matcher
Price Proportionality Judge
Bundle Logic Judge
Ecosystem Fit Judge
Style & Material Matcher
Routine Sequence Judge
Consumable Linker
Commercial Actionability Judge
Customer-Facing Reason Writer
Suppression Judge
Persistent Memory

Maestro has Memory.

Three living golden records - Brand, Customer, and Product - enriched far beyond raw events into a memory Maestro reasons over on every decision.

Brand Golden Record
Waffle Cosmetics
wafflecosmetics.com
Who this brand is
Clinical-grade, salon-trusted prestige identity - restraint and whitespace over noise
Confident, science-led voice that leads on proof, never urgency or discounts
Efficacy and ethics positioned above price - dermatologist-tested, cruelty-free
Mid-premium multi-brand range built into routines, not one-off products
What drives the business
Subscribe & save plus rewards - a recurring-revenue retention motion
System-completion recommendations that optimize for AOV and replenishment
Community-validated: 3,140 reviews and UGC make proof a core conversion lever
Bias to full price - promotions reserved for win-back, not everyday demand
Maestro Directive

Waffle Cosmetics reads as a clinical-grade, salon-trusted prestige brand that wins on outcomes and proof rather than price. Its loyalty, bundle and review strategy all point to recurring, routine-built revenue across a mid-premium multi-brand range. So Maestro's standing directive is simple: protect full price, replenish at depletion, and complete the routine - reserve promotions for win-back only.

Built from what you already have

How Maestro builds a golden record

Retailers only hold a handful of raw fields. Maestro synthesizes the missing intelligence - only when a decision needs it - to complete every record.

What Maestro reads

Maestro's onboarding agent continuously reads your live storefront - like a strategist - to understand who your brand really is.

Brand voice and positioning
Hero and bestselling products
Value props and promises
Social proof and reviews
Pricing and promotion posture

Compiled into a Golden Brand Record that informs every downstream decision.

Concierge Experience Content

Maestro provides a concierge experience, not legacy personalization.

Maestro creates the content behind every decision end to end - the product, the reason, the timing, the message, and the customer-facing explanation of why it fits and why it matters now. Retailers just bring an empty branded template; Maestro fills the experience with intelligence.

1Golden Customer Memory1 / 6
Your June edit, Sofia
LUMA <hello@luma.co>
To: sofia@gmail.com
Tue, 8:12 AM
LLUMA
For Sofia · Member since 2022
Golden Customer Memory
Your June edit

We’ve been paying
attention, Sofia.

Your skincare shelf, your supplement routine, the running you picked up this spring — they say a fair bit about how you like to live. So here are five things that fit right in, including a couple you’re about due to restock.

A note before your picks Made for you
Not a catalogue. A shortlist.
We don’t send everyone the same email. This one’s built around what you actually buy and use — so most of it should feel less like a new suggestion and more like a well-timed reminder. Five picks, below.
Evening skincareRestocks earlyNew to runningGood sound at home
1Your evening routine
Your serum, made into a routine.
You restock the hydrating serum like clockwork — the rest of the steps, less so. Cleanse, treat, seal: the full evening routine built around the one product you already love, with the restock timed so you never run dry.
La Roche-Posay Hyalu B5 Serum
About due
STEP 2 · YOU'RE NEARLY OUT
La Roche-Posay Hyalu B5 Serum

Going by last time, your bottle’s nearly empty — right around the 67-day mark, twice now. Consider this the nudge to restock before the gap, not after.

5% Hyaluronic30mlAM / PM
£36.00
Your usual
Restock
La Roche-Posay Toleriane Cleanser
Skincare · Beauty
STEP 1 OF 3 · CLEANSE
La Roche-Posay Toleriane Cleanser

The step that’s easy to skip. A harsh cleanser quietly undoes your serum — this one keeps your skin’s barrier happy first.

£15.00
91% match
Add
Laneige Water Sleeping Mask
Skincare · Beauty
STEP 3 OF 3 · SEAL
Laneige Water Sleeping Mask

Locks the serum in overnight. This is what turns a good serum into eight hours of hydration — better skin by morning.

£28.00
88% match
Add
Why all three
A serum only performs if it’s framed.
  • Cleanse prepares the surface. Without it, the serum sits on residue instead of skin.
  • Seal holds it overnight. The mask is what turns a serum into eight hours of hydration.
2Time to restock
Your Vitamin D runs out Thursday.
A 38-day supply, ordered 32 days ago. We’d rather flag it now than have you find an empty bottle — and while we’re here, one more that suits your running and your evenings.
Together Health D3 & K2 · daily, 38-day supply
6 DAYS LEFT
32 of 38 days inOrdered 32 days agoBest to restock now
Your usual
Together Health Vitamin D3 & K2
Supplements · Wellness
RUNNING LOW
Together Health Vitamin D3 & K2

The one you take every day. Restock now and it lands before Thursday — no empty mornings.

£16.00
Auto-refill
Add
Sunday Natural Marine Magnesium
Supplements · Recovery
WORTH ADDING
Sunday Natural Marine Magnesium

You run hard and like a proper wind-down. Magnesium helps with both — muscle recovery and an easier evening.

£19.00
93% match
Add
One more, if you like
Good skin is partly an inside job.
  • Omega-3 supports your skin barrier from within — a natural partner to the hydration routine above, if you’d like to round things out.
3Goes with what you own
You run. Your speaker stays home.
Your trainers and your speaker say two things about you: you’re active, and you care about how things sound. The piece that bridges them is the one thing you’re missing.
Goes with what you already own
Yours
Running shoes
+
Yours
Portable speaker
Missing
Running earbuds
Shokz OpenRun Pro 2
The missing piece
OPEN-EAR · BONE CONDUCTION
Shokz OpenRun Pro 2

Your speaker’s made for the room. These are made for the route — an open-ear fit that stays put at pace and leaves your ears open to the road, with one tap to pair with the phone you already run with.

IP55 sweat-resistant12h batteryOpen-ear
£169.00
Pairs with your phone in one tap
Add
4Styled for your space
The shelf you styled in spring, finished properly.
You did the hard part — the sofa, the rug, the wall colour. What’s left is the styling layer a designer adds last: one sculptural object, one warm light, one bit of texture, all inside the palette you already chose.
Your room’s palette, read from past ordersLiving room · spring refresh
Matte stone
Walls
Warm oak
Shelving
Oat linen
Sofa
Soft clay
Accent
Ink
Contrast
Ferm Living Muses Vase
The sculptural piece
GLAZED CERAMIC · HAND-DECORATED
Ferm Living Muses Vase

The top shelf has been bare since the refresh. This is the object a stylist reaches for — bold stripes that echo your ink accent wall, a graphic ceramic form that gives the shelf something to anchor to.

Glazed ceramicH 26cmStriped
£59.00
Ink & oat — your palette, made bold
Add
Marset FollowMe Lamp, Oak
Home · Lighting
THE WARM LIGHT
Marset FollowMe Lamp, Oak

A designer never lights a room from the ceiling alone. A low, soft 2700K glow on a warm oak handle to match your shelving.

£165.00
88% match
Add
The White Company Bouclé Cushion
Home · Textiles
THE TEXTURE
The White Company Bouclé Cushion

The oat linen sofa reads a little flat. One bouclé cushion adds the texture that makes a room look styled, not just furnished.

£30.00
84% match
Add
Why these three
This is how a stylist finishes a shelf.
  • Height, light, texture. The vase adds height, the lamp adds warmth, the cushion adds softness — the three moves that turn a finished room into a styled one.
Free delivery
On orders over £30
Auto-refill, paused anytime
You stay in control
Matched to you
Not a bestseller list
Order by Tuesday and your serum and Vitamin D arrive before either runs out.
The OpenRun Pro 2: last 9 in stock. The Muses vase is back in limited numbers this week.
Restock your essentials — from £16
See all five picks →
All prices include VAT · Free returns · Secure checkout
LUMAEverything, for the way you live.
IGTKPT
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LUMA Retail Ltd · 18 Marylebone High Street, London W1U 4PD · Personalised by Replenit
Golden Decision Event

Every decision becomes a Golden Decision Event.

The decision, the reasoning, and the generated content turn into a 1:1 individualized event for each customer - ready to execute across email, app push, WhatsApp, SMS, in-app, onsite, or any other destination through the retailer's existing tech stack, online and offline.

golden_event.jsonSealed
1{
2 "type": "event",
3 "attributes": {
4 "profile": { "data": { "type": "profile", "attributes": {
5 "email": "alex.chen@example.com",
6 "external_id": "customer_31205"
7 } } },
8 "metric": { "data": { "type": "metric", "attributes": {
9 "name": "replenit_cross_sell_decision"
10 } } },
11 "properties": {
12 "decision_id": "dec_20260601_000001",
13 "event_id": "grp_8d35b174_2d2e_4365_8d4e_42cf25c8ec04",
14 "decision_type": "cross_sell",
15 "decision_timestamp": "2026-06-01T21:30:00Z",
16 "customer_id": "customer_31205",
17 "customer_email": "alex.chen@example.com",
18 "primary_product_id": "prod_ghd_platinum_straightener",
19 "primary_product_name": "GHD Platinum+ Straightener",
20 "primary_product_brand": "GHD",
21 "primary_product_category": "Styling",
22 "primary_product_price": 279.00,
23 "primary_product_currency": "USD",
24 "primary_product_last_purchase_date": "2026-03-18T14:42:11Z",
25 "primary_product_stock_status": "in_stock",
26 "purchase_reason": ["styling", "hair-care", "supplements"],
27 "customer_interest": ["cross-sell", "styling", "hair-care", "supplements"],
28 "scenario_reasoning": "This customer bought a GHD Platinum+ hair straightener but has no heat protection or repair products in their purchase history. Frequent heat styling without protection leads to visible damage, creating a natural need for styling versatility, bond repair, and nutritional support.",
29 "why_we_picked_this": "3-layer protective gap across styling, aligned to this customer's styling behavior.",
30 "when_this_makes_sense": "Best within the next engagement window (~6 days), while intent is still high.",
31 "priority_score": 0.95,
32 "confidence_score": 0.89,
33 "urgency_level": "medium",
34 "recommended_channel": "email",
35 "recommended_send_window": "2026-06-02T08:00:00Z",
36 "cross_sells": [
37 {
38 "product_id": "prod_dyson_airwrap_multi_styler",
39 "product_name": "Dyson Airwrap Multi-Styler",
40 "product_brand": "Dyson",
41 "product_category": "Styling",
42 "product_price": 599.99,
43 "product_currency": "USD",
44 "product_stock_status": "in_stock",
45 "relation_score": 0.35,
46 "why_we_picked_this": "Frequent heat styling without protection accelerates visible hair damage.",
47 "when_this_makes_sense": "Surface this while the cross sell window is open around the customer's recent activity."
48 },
49 {
50 "product_id": "prod_olaplex_no_7_bonding_oil",
51 "product_name": "Olaplex No.7 Bonding Oil",
52 "product_brand": "Olaplex",
53 "product_category": "Hair Care",
54 "product_price": 30.00,
55 "product_currency": "USD",
56 "product_stock_status": "in_stock",
57 "relation_score": 0.28,
58 "why_we_picked_this": "Customers who straighten regularly show strong interest in versatile styling tools that reduce heat exposure per session.",
59 "when_this_makes_sense": "Surface this while the cross sell window is open around the customer's recent activity."
60 },
61 {
62 "product_id": "prod_nutrafol_hair_growth",
63 "product_name": "Nutrafol Hair Growth",
64 "product_brand": "Nutrafol",
65 "product_category": "Supplements",
66 "product_price": 88.00,
67 "product_currency": "USD",
68 "product_stock_status": "in_stock",
69 "relation_score": 0.23,
70 "why_we_picked_this": "No bond repair or nutritional support in purchase history.",
71 "when_this_makes_sense": "Surface this while the cross sell window is open around the customer's recent activity."
72 }
73 ]
74 }
75 }
76}
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Power BI logoTableau logoGCP logoBigQuery logoDatabricks logoCleverTap logoCordial logoEmarsys logoUser.com logoIterable logoKlaviyo logoBraze logoAdobe logoSalesforce Marketing Cloud logoBloomreach logoPower BI logoTableau logoGCP logoBigQuery logoDatabricks logoCleverTap logoCordial logoEmarsys logoUser.com logoIterable logoKlaviyo logoBraze logoAdobe logoSalesforce Marketing Cloud logoBloomreach logoPower BI logoTableau logoGCP logoBigQuery logoDatabricks logoCleverTap logoCordial logoEmarsys logoUser.com logoIterable logoKlaviyo logoBraze logoAdobe logoSalesforce Marketing Cloud logoBloomreach logoPower BI logoTableau logoGCP logoBigQuery logoDatabricks logoCleverTap logoCordial logoEmarsys logoUser.com logoIterable logoKlaviyo logoBraze logoAdobe logoSalesforce Marketing Cloud logoBloomreach logo

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How Maestro Works

01Replenit

Retailers share only a thin slice of data.

LOG_01VERIFIED

We were dreaming about an automated solution that could cover all of our products and customers and Replenit jumped in with a fully automated and full coverage of our product portfolio.

Jennifer Blease-Williams
Jennifer Blease-Williams
Digital Marketing Lead, Faith In Nature
LOG_02VERIFIED

I am thoroughly impressed with Replenit for several reasons. Their alignment with our vision was immediately apparent, making the decision to work with them a natural choice. Particularly, their capability to handle complex data sets and develop customized solutions to meet our specific requirements has been outstanding.

Rakesh Aggarwal
Rakesh Aggarwal
CEO, Escentual