We Don't Hire People Who Fit In. We Hire People Who Stand Out.
Replenit is building the autonomous decision layer for global retail. Other companies talk about AI. We ship it to enterprise clients, at scale, every single day. If that sounds like your kind of fight, keep reading.
Why Replenit? Because “good enough” isn't in our vocabulary.
We replaced the entire journey-builder paradigm with an AI that makes millions of individualized decisions autonomously. No segments. No manual flows. Just outcomes. Here's what that means for you.
Outcomes over optics
We don't measure hours. We measure impact. If the model ships and revenue moves, you win.
Conviction over consensus
You don't need permission to ship here. You need evidence, a hypothesis, and the nerve to press deploy.
Clarity over complexity
Enterprise clients trust us because we simplify the impossible. That starts with how we think internally.
Speed over perfection
Perfect is the enemy of deployed. We iterate in production with real data, not in Figma with fake data.
Open Positions
Every role at Replenit is a force-multiplier. No seat-warmers, no busywork. If you're here, you're building.
This is Replenit's first dedicated Product Marketing hire, a founding role. You'll define what product marketing means here and build the function from the ground up.
We're not entering a market, we're creating a category, and the hard part is the timing. The idea of AI deciding the next move for each customer is moving from heresy to consensus, which means the incumbents are starting to borrow the language. Your job is to build positioning sharp enough to create separation when everyone claims the same words: to make the market understand not just that we do AI, but why what we do is a different category of thing. Two major product launches are coming in the next 12 months, both built to move the industry to where we already are. You'll own how the market understands why they matter.
This is pure enterprise B2B: global retailers, long buying committees, high stakes, and a buyer who has heard every vendor's AI pitch. You won't start from a blank page. We have a messaging strategy and early positioning. Your job is to supercharge it: pressure-test it against real buyers, find where it's still soft, and turn it into the engine behind every deal, page, and launch.
We're hiring for judgment, not throughput. We don't want a task executor. We want someone who takes full ownership, moves without waiting for approval, and is willing to tell us we're wrong and show us why. If our positioning is muddy, fix it. If our assumptions don't survive contact with a real buyer, say so. The best version of this role makes Replenit's thinking sharper, not just its output faster.
It's deeply hands-on: an individual contributor, not a manager of managers. You'll set the strategy and write the copy, build the battlecards, ship the pages, and run the customer calls yourself. And you're genuinely AI-native, using AI daily to research, draft, test, and ship faster than a traditional PMM could. On a team this lean, that's how one person covers this much ground.
What you'll actually do
- Positioning & messaging: Supercharge our existing messaging strategy. Own the framework, value props, and competitive narratives, and keep the story consistent across every audience and the full buyer committee.
- Category narrative & POV: Define and defend the category in market. Build the point of view, the thought leadership, and the proof that make buyers, press, and the industry understand this as a new category, not a feature of an old one. This is how we create separation when incumbents borrow our language.
- Product launches: Own two major launches end to end over the next 12 months, from narrative and positioning through assets, enablement, and market reception. These are the moments the category gets defined. You run them.
- Market & customer intelligence: Run continuous competitive intel and talk to customers regularly. Turn it into positioning, proof points, win/loss insight, and ICP definition the whole GTM team relies on, and feed what you learn back into product so the roadmap reflects what the market actually needs.
- Sales enablement: Arm Sales and SDRs with the narratives, decks, battlecards, and objection handling they need to close enterprise deals against vendors who all now claim “AI.”
- Website & landing pages: Own the marketing site's narrative and conversion (homepage, product, campaign pages). Write copy that turns traffic into pipeline and keep improving it through experimentation.
What we're looking for
- 3–5+ years in product marketing: ideally B2B SaaS or martech. Early-stage startup experience is a strong plus — you're comfortable with ambiguity and owning the whole thing.
- Exceptional writer and storyteller who can make a complex product feel simple and compelling.
- Cross-functional leadership: able to align Sales, Product, and Leadership around a shared narrative without formal authority.
- AI-native: AI tools are core to how you work, and you're excited to push that further.
- Near-native English: written and spoken; our market and content are global.
- Nice to have: experience marketing to e-commerce/retail/consumer brands, and familiarity with the lifecycle/CRM ecosystem (Klaviyo, Braze, Bloomreach, CDPs).
How we work
We don't hire people who fit in, we hire people who stand out.
- Outcomes over optics: We measure impact, not hours.
- Conviction over consensus: You don't need permission to ship. You need evidence and the nerve to press go.
- Clarity over complexity: We simplify the impossible. It starts with how we write.
- Speed over perfection: We iterate in production with real data, not in Figma with fake data.
- Experiments over playbooks: We're creating a category, so there's no playbook to copy. We test new ideas constantly, keep what works, and are never satisfied with where we are. You won't just live this, you'll drive it.
What's in it for you
- Founding ownership of the product marketing function — with a direct line to the founders and exec team.
- Competitive base salary, benchmarked against top-tier EU AI startups.
- ESOP — real equity in one of Europe's fastest-growing AI companies.
- Remote-first — work from anywhere in Europe; Warsaw HQ for in-person energy.
Why this role matters: You're early enough that the work compounds. The positioning you build doesn't just describe the category, it becomes how the market understands it, and it shows up in every deal, every page, every launch. Get it right and you're not marketing a product, you're defining the terms a whole industry ends up using.
Most PMMs inherit a category someone else named. You'd be naming this one. You build it, you ship it, you see the result.
If that's the kind of work you've been waiting for, let's talk.
Don't see your role? We still want to hear from you.
Great people don't wait for job posts. Send us your story and let's see if there's a seat at the table.