AI-Native
Decision Intelligence
How e-bebek, Turkey's premier baby and maternity retailer, evolved from traditional automation to autonomous AI decision intelligence, driving 22% CRM revenue uplift across global operations.
Turkey's Leading Mom & Baby Retailer
As a premier global retailer specializing in baby and maternity products, e-bebek has established dominant market leadership in Türkiye and a high-growth strategic presence in the United Kingdom.
With hundreds of physical stores and high-traffic digital platforms, the brand manages a complex, high-frequency ecosystem of "Barents" (Baby-Parents)—each with unique, time-sensitive needs requiring precision decision-making at scale.
From Automation to Autonomous Intelligence
e-bebek's leadership recognized that the ultimate competitive advantage lies in decision quality, not just tool adoption.
Reason Over Complexity
Process millions of customer-product combinations in real-time, accounting for nuances like diaper sizing transitions and nutritional stages.
Scale Without Effort
Maintain high-quality interactions across UK and Türkiye without a linear increase in manual management overhead.
Centralize Intelligence
Create a unified "logic layer" that feeds into existing execution channels, ensuring consistency across every touchpoint.
Before AI vs. After AI Decisioning
The shift to Replenit fundamentally changed how e-bebek interacts with its data and customers.
Manual Logic Management
Manual creation of rules, "if-then" journeys, and static segments
Fixed Product Schedules
Static replenishment timing with limited cross-category logic
Linear Overhead Growth
Operational overhead grew with every new campaign or market
Retrospective Analysis
Analysis followed by campaign planning cycles
Autonomous Reasoning
AI reasons over entire customer lifecycle and product taxonomy
Dynamic Understanding
Consumption patterns, substitution logic, and sizing shifts
Infinite Scalability
Millions of decisions with zero manual intervention
Real-Time Actionability
Decisions generated continuously based on live signals
Replenit as the Strategic Decision Engine
Replenit serves as the Intelligence Layer sitting between e-bebek's data infrastructure and its customer touchpoints. By separating intelligence from execution, e-bebek achieved unprecedented operational efficiency.
Lifecycle Precision
Predicts exact replenishment windows and stage transitions
System of Decisioning
Persistent intelligence layer, not a one-off optimization
Architectural Synergy
Synchronizes seamlessly with Insider platform
Intelligent Customer Touchpoints
Every communication is dynamically generated by the AI Decision Engine, ensuring each "Barent" receives the right message at the perfect moment.
2026 and Beyond
As e-bebek continues its international expansion, AI Decisioning will be the structural pillar of growth.
CRM Evolution
Expected 50–55% increase in CRM-driven revenue compared to 2025.
Operational Velocity
Lower overhead for experimentation, pivot strategies in days not weeks.
"Through Replenit, we saw firsthand that AI is not an operational cost center but a scalable engine for value creation. The impact delivered in a short time confirmed the strength and long-term potential of this model."
“We were dreaming about an automated solution that could cover all of our products and customers and Replenit jumped in with a fully automated and full coverage of our product portfolio.”
“I am thoroughly impressed with Replenit for several reasons. Their alignment with our vision was immediately apparent, making the decision to work with them a natural choice. Particularly, their capability to handle complex data sets and develop customized solutions to meet our specific requirements has been outstanding.”
CASE STUDIES
Mumzworld Unlocked 42X ROI with Replenit's AI Decision Engine
e-bebek's Strategic AI Transformation with Decision Intelligence
L'Occitane Elevates Post-Purchase Revenue by 235%
Glosel Increase Marketing Automation Revenue by 53%
IBOOD, From Zero to 6.3% Revenue Share in 54-Day
Faith In Nature Drives 12.71% Total Revenue With Replenit
Ovabalance Grows Repeat Revenue 340% With Decision Engine
Farmex Achieves a 12X Conversion Boost With Replenit
Kito Pet Achieves 14X ROI With 1-Day Shopify Integration
Recognized by Industry Leaders
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