"Replenit transformed our CRM results in just 3 weeks, generating a good amount of incremental revenue and boosting lifecycle automation revenue by 235%, without any discounts or campaigns. It drove 30% of total automation revenue with 2.2x higher engagement, powered by a single AI agent still in learning mode. We’re excited about the upcoming agents and believe in Replenit’s vision to help make L’Occitane a true lifestyle brand."
Pinar Akcam
CEO
L'Occitane Elevates Post-Purchase Revenue by 235%
As a revered name in luxury skincare, L'Occitane en Provence frames itself as a “maison de beauté,” marrying craftsmanship, natural ingredients, and sensorial rituals to create an elevated experience.
When L'Occitane entrusted Replenit with reimagining its post-purchase journey, the results were nothing short of transformational. In under 21 days, Replenit’s AI-driven decision engine delivered 10.4% of total CRM revenue across automated flows and one-off messages, and drove a 235% uplift in after-purchase automation revenue.
No steep discounts, no contrived promotions, just precision timing, smart triggers, and elegant messaging. It’s the power of a decision engine that understands the luxury customer: when they’re ready, what they need, and how to speak to them.
Replenishment AI
Channels
Email & Web Push
Industry
Beauty Cosmetics Retailer
Platform
The Challenge: When Personalization Stopped at Segmentation
Before Replenit, L’Occitane’s retention and CRM programs were powerful yet primarily segment-based and campaign-driven, limiting how individualized the customer experience could be. Key roadblocks:
-
Static timing: Replenishable categories like serums, face creams, and hair care followed fixed replenishment cycles, ignoring each customer’s actual usage pattern.
-
Plateaued automation revenue: Lifecycle journeys treated customers uniformly, causing post-purchase automation performance to stagnate.
-
High operational workload: CRM teams spent significant time managing and updating journeys manually to maintain consistency across markets.
-
Scalability gap: Without predictive intelligence, delivering 1:1 lifecycle moments at a global scale while preserving L’Occitane’s luxury identity proved difficult.
The big question:
Could L’Occitane’s transform its after-purchase experience into a self-learning, predictive revenue stream, one that feels as refined and effortless as the brand itself?
The Solution: When Decisions Replaced Guesswork
To overcome these challenges, L’Occitane en Provence partnered with Replenit’s AI Decision Engine, starting with its Replenishment Agent, which is designed to predict exactly when each customer is ready to repurchase.
Key actions:
-
Predictive timing: Replenit replaced static intervals with AI-driven decisions that detect real repurchase intent, unique to each customer and SKU.
-
Autonomous operation: Once activated, the program ran fully on autopilot, sending timely, personalized messages without any manual updates.
-
Seamless integration: The decision engine connected directly with L’Occitane’s existing CRM stack, ensuring the brand’s luxury identity and tone remained consistent across all markets.
-
Continuous learning: Replenit’s AI grew smarter with every interaction, constantly refining its timing and decisions to maximize results.
-
No discounts, no incentives: Every uplift came purely from intelligent timing and relevance, not promotions or markdowns.
The outcome:
A post-purchase experience that runs itself elegantly, intelligently, and profitably.
From Inbox to Lock Screen: AI-Timed Replenishment That Converts.
-
AI predicts the perfect time to remind each customer, no manual rules needed
-
Covers all your products and customers no limits, no guesswork
-
Dynamic product details auto-filled: name, price, image ready to convert
-
Group replenishment: combine multiple items in one seamless reminder
-
Runs on autopilot no campaigns to build, no spreadsheets to update
1
Dynamic Product Name
Dynamically Added Product Name For Each Replenishment
2
Product Image
Dynamically Added Product Image For Each SKU
3
CTA
Dynamically Added CTA To Complete The Purchase
4
Web Push
Fully Dynamic Web Push Reminders on Both Desktop & Mobile Devices
Executive Summary
L’Occitane’s AI Decision Engine Drives 235% Lift
L’Occitane, the French luxury skincare and beauty house renowned for its sensorial rituals, partnered with Replenit’s AI Decision Engine to transform its post-purchase communication strategy.
In just a few weeks, the results redefined what personalization can mean for a global brand:
-
+235% uplift in post-purchase automation revenue
-
30% of all automation revenue now powered by Replenit
-
Over 10% of total CRM revenue generated by the AI-driven replenishment program
All achieved without a single discount or campaign push purely through intelligent timing, predictive decisions, and automated precision.
L’OCCITANE proved that luxury and AI can coexist beautifully, where every message feels bespoke, and every repurchase feels natural.
Testimonial
“Replenit transformed our CRM results in just 3 weeks, generating a good amount of incremental revenue and boosting lifecycle automation revenue by 235%, without any discounts or campaigns. It drove 30% of total automation revenue with 2.2x higher engagement, powered by a single AI agent still in learning mode. We’re excited about the upcoming agents and believe in Replenit’s vision to help make L’Occitane a true lifestyle brand.”
Pinar Akcam, CEO
What Brands Are Seeing with Replenit
Let’s Unlock Your Repeat Revenue
Whether you’re just exploring or ready to scale retention with AI we’d love to show you what Replenit can do to increase customer retention and drive repeat purchases.
https://www.youtube.com/watch?v=6oTurM7gESE
Automate your growth
3:45 duration
https://www.youtube.com/watch?v=6oTurM7gESE
Automate your growth
3:45 duration