Your customers leave 1 by 1Now You CanRetain Them 1 by 1.

Replenit deploys 6 AI Agents that reason about every beauty consumer as an individual, understanding why they buy, predicting what they need next, and making intelligent 1:1 retention decisions at scale. Deploys as an intelligence layer on top of your existing tech stack, no migration, no rip-and-replace.

L'Occitane
+0%
Revenue Uplift
Faith in Nature
0%
Revenue Share
Escentual
0X
Retention Lift

Trusted by leading brands & recognized by industry leaders

Theory of Mind AI

We Don't Predict Behavior.
We Understand Why It Happens.

Traditional tools look at what customers did. Replenit's Theory of Mind engine models why they did it.

01
Signal

Customer purchased a 30ml Vitamin C serum 42 days ago. Her modeled consumption rate, built from her purchase history and the product's category profile, places her at 93% depletion.

02
Reasoning

This isn't a generic 60-day category average. Her individual cadence is 45 days, synthesized from her order intervals and product size. She buys this as part of a morning ritual. The repurchase pattern reveals psychological dependency on the routine, not just the product.

03
Action

Trigger a personalized replenishment message at Day 43, framed as continuing her routine, not restocking a product. Timing is her rhythm, not a calendar rule.

The Customer Experience

Every Touchpoint Feels Like
It Was Made for Her.

Because it was. Here's what your customers actually see.

But how?

Replenit's Decision Engine works as an autonomous CRM manager for every single customer.

Each one reasoned. Each one personal. Here's what happens in the milliseconds before every touchpoint.

The Pipeline

How It Works

Four stages. Fully autonomous. Every decision is reasoned, personalized, and dispatched through your existing channels.

01Data Sync

Your order, product, and customer data flows in through a single API. No migration, just a secure read layer.

02AI Enrichment

Every product is enriched with consumption velocity, ingredient relationships, and replenishment timing.

03Maestro

Your business priorities become real-time directives routed to each autonomous agent, per customer.

04Dispatch

Every 1:1 decision dispatched through your existing channels including email, SMS, push, CDP, and more.

Dispatch Channels
Email
SMS
App Push
Webhooks
CDP
Warehouse
The engine is ready

Stop guessing. Start knowing.

The beauty brands that win the next decade won't batch‑and‑blast. They'll deploy decision intelligence.

Maestro

Your Strategy.
Maestro's Execution.

You define what matters most for your beauty brand. Maestro translates those priorities into real-time directives for every autonomous agent, ensuring each customer interaction aligns with your business goals.

Real-time priority routing

Every agent action reflects your current strategy

No manual rules

Priorities propagate autonomously across all agents

Adaptive execution

As your strategy shifts, agent behavior shifts instantly

Agent Priority Routing

1

Revenue

Maximizes revenue per customer through personalized routine recommendations

2

Purchase Frequency

Accelerates replenishment cycles based on individual product usage

3

Average Order Value

Drives bundle adoption and premium tier upsells

4

Margin Protection

Limits unnecessary discounts on products she would buy at full price

5

Churn Prevention

Detects fading engagement and triggers retention before it is too late

Directives routed to agents

Cross-sell
Promo
Engagement
Churn
Winback
Replenishment
Intelligence Layer

We Enrich Your Data Before Agents Act

Your product catalog holds SKUs and prices. Our reasoning engine adds the intelligence that makes every agent decision precise.

Synthetic Enrichment · Beauty & Cosmetics
ProductUsage FrequencyConsumable TypePrimary ConcernsRoutine StepCompatibilityAvg. ConsumptionReplenish Cycle
CeraVe Moisturizing Cream 50mltwice dailycreamDry skin, Barrier repairStep 4 of 5, MoisturizeHyaluronic acid serums1.2 ml/day42 days
The Ordinary Niacinamide 30mldaily, PMserumPore control, BrighteningStep 2 of 5, TreatmentAvoid with Vitamin C0.6 ml/day50 days
Olaplex No.3 Hair Perfector 100mlweeklytreatmentBond repair, Damage preventionPre-shampoo treatmentSulfate-free products8 ml/use12 weeks
La Roche-Posay SPF 50+ 50mldaily, AMsunscreenUV protection, Anti-agingStep 5 of 5, ProtectAll serums & moisturizers1.5 ml/day33 days
Drunk Elephant C-Firma 30mldaily, AMserumBrightening, AntioxidantStep 2 of 5, TreatmentAvoid with Niacinamide0.5 ml/day60 days
Kérastase Elixir Ultime Oil 100mlevery washhair oilFrizz control, ShinePost-wash stylingAll hair types2 ml/use10 weeks
Fresh Soy Face Cleanser 150mltwice dailygel cleanserGentle cleansing, HydrationStep 1 of 5, CleanseAll skin types2 ml/use38 days
Scroll to see more attributes
Proven at Scale

Real Results from Real Beauty Brands

Leading beauty brands driving measurable revenue with Replenit's AI decision engine.

L'Occitane logo
+235%
Automation Revenue Uplift
10.4%
Total CRM Contribution
Escentual logo
Double Digit
ROI
100%
Autonomous Decisions
Faith In Nature logo
12.71%
Of Total Revenue
300+
Hours Saved Monthly
Pinar Akcam

Replenit transformed our CRM in just 3 weeks. It generated incremental revenue and boosted lifecycle results by 235%, all without any discounts.

Pinar Akcam·CEO, L'Occitane en Provence
Rakesh Aggarwal

I am thoroughly impressed with Replenit. Their alignment with our vision was immediately apparent. Their capability to handle complex data sets and develop customized solutions to meet our specific requirements has been outstanding.

Rakesh Aggarwal·CEO, Escentual
Jennifer Blease Williams

We were dreaming about an automated solution that could cover all of our products and customers, and Replenit jumped in with full coverage of our product portfolio.

Jennifer Blease Williams·Digital Marketing Lead, Faith In Nature
Gap Analysis

The Gap Between Legacy & Intelligence

See how Replenit's AI agents outperform traditional automation across every dimension.

Consumption Velocity Modeling
LegacyFixed 30-day reminders
ReplenitPer-SKU depletion prediction
Multi-Product Routine Mapping
LegacyIsolated product triggers
ReplenitFull regimen intelligence
Seasonal Arc Detection
LegacyStatic annual rules
ReplenitDynamic seasonal recalibration
Product-Level Churn Intelligence
LegacyCustomer-level flags only
ReplenitPer-product risk detection
Psychological Readiness Windows
LegacyBatch recommendations
ReplenitDiscovery window targeting
Intent-Aware Margin Protection
LegacyBlanket discounts for all
ReplenitPer-consumer intent modeling
Seamless Integration

Connects With Your Beauty Tech Stack

No rip-and-replace. Just intelligent orchestration on top of your existing tools.

Customer Data Platform
TealiummParticleSegment+10 more
EDP
AWSDatabricksSnowflakeAzure+15 more
Commerce
Shopify
CDXP
AdobeBloomreachHightouchSalesforce+15 more
Replenit
Customer Engagement Platform
BloomreachSalesforce Marketing CloudAdobeBrazeKlaviyoIterableUser.comEmarsysCordialCleverTap+100 More
Data & Analytical Platform
DatabricksBigQueryGCPTableauPowerBI+20 more
Custom Destinations

Via API & Webhooks

The engine is ready

Stop guessing. Start knowing.

The beauty brands that win the next decade won't batch‑and‑blast. They'll deploy decision intelligence.