The AI Brain That Understands
Beauty Consumer Psychology
Replenit's Maestro orchestrates 5 intelligent moments: Replenishment, Cross Sell, Upsell, Churn Prevention, and Promotions. Powered by Theory of Mind AI that thinks like your best retention manager, at machine scale.
Understanding the Beauty Consumer Psyche
Our AI doesn't just predict behavior, it understands why beauty consumers act. This is Theory of Mind applied to retail: reasoning about intent, context, and psychological readiness.
Routine Psychology
ActiveBeauty Consumer Insight • Behavioral Pattern
Beauty consumers don't buy products, they build rituals. A serum isn't skincare, it's a 3 minute morning meditation. Understanding this transforms timing from 'product ran out' to 'ritual needs continuation'.
Why This Matters
Traditional systems react to data. Replenit reasons about what that data means, understanding not just that a customer bought a serum, but why they're ready to add night cream to their routine.
5 Intelligent Moments
Maestro evaluates all 5 moments simultaneously, deciding which one matters most for each customer.
Replenishment
The right product, at the right time
Predict when each product in a multi step routine will run out. Not 30 day averages, but personalized timing based on actual usage patterns, product size, and consumption velocity.
"A 30ml serum and a 500ml body lotion don't share timing logic. Neither do a daily SPF user and a weekend only moisturizer user."
Beauty Brands Winning with Replenit
See how leading beauty brands are transforming retention with AI powered decision intelligence.
Complex multi category routines (skincare, body care, fragrance) with vastly different consumption cycles and seasonal patterns.
Deployed all 5 moments with category specific intelligence. Different logic for 50ml hand cream vs 100ml body lotion vs 15ml lip balm.
"Replenit transformed our CRM in just 3 weeks. It generated incremental revenue and boosted lifecycle results by 235%, all without any discounts."
Natural products with varying consumption rates based on usage frequency. Customers switching between products based on seasonal needs.
AI powered replenishment with full catalog coverage, replacing manual 30 day static reminders with personalized timing for every SKU.
"We were dreaming about an automated solution that could cover all of our products and customers, and Replenit jumped in with fully automated, full coverage of our product portfolio."
Watch Maestro Think in Real-Time
Every purchase, every pattern, every signal. Maestro evaluates all 5 moments simultaneously and decides the optimal action.
Beauty Journey Timeline
5-Moment AI Reasoning
This is what happens behind the scenes for every single customer, automatically.
See How It Works For Your BrandWhat Traditional Systems Miss
Traditional systems weren't built for beauty. Here's why your current stack is leaving money on the table.
One size fits all timing
Every consumer has their own consumption pace—whether they use a product daily or weekly. Generic timing ignores how each person actually uses products, and that pace may vary regardless of size.
No routine awareness
We're not just mapping product level routines—we build a 1:1 picture of each consumer's routine. When and how each person uses cleanser, toner, serum, moisturizer, or SPF can differ entirely.
Season blind
SPF usage doubles in summer. Rich creams peak in winter. Static timing ignores 40% of consumption variance.
No product level churn visibility
We predict product level churn: when someone stops using a specific product. By modeling each user's consumption habits, we see which products are at risk before they're lost.
Cross sell spam
Recommending night cream to someone still mastering their serum routine creates fatigue. We predict the right moment—when this customer is ready for that next product—so timing drives conversion, not spam.
Discount dependency
Replenit promotion agents work with replenishment, cross sell, and other lifecycle agents—surfacing segmentation ideas and delivering truly 1:1 campaigns that consider outcome and protect margin.
Connects With Your Beauty Tech Stack
Replenit's AI Decision Engine integrates with your existing tools, from CDPs to marketing automation. No rip-and-replace, just intelligent orchestration.
AI EngineYour Customers Deserve Intelligent Moments
Stop sending generic campaigns. Start delivering decisions that understand routine psychology, seasonal patterns, and individual readiness.
Trusted by Leading Beauty Brands
