The AI CRM Manager,built on Braze.
Maestro reasons, remembers, decides, and executes a 1:1 individualized workflow for every single customer - then activates every decision through Braze, across the channels you already run.
Built on the AI decision engine already trusted by leading global retailers.
How Maestro Works.
Synthetic memory, owned workflows, and retail skills converge in one decision brain - which then executes individualized, 1:1 moments and activates every one of them through Braze.
Data Enrichment & Memory
We enrich your data on Braze and synthesize it into a living memory of every brand, customer, and product - far beyond raw events.
- Brand Memory
- Customer Memory
- Product Memory
- Enriched Customer Attributes
- Enriched Product Attributes
Owned Workflows
Your lifecycle plays - reasoned and run autonomously, end to end.
- Cross-Sell
- Replenishment
- Engagement
- Promotion
- Winback
- Churn
Skills
Industry-based skills that let Maestro think like a seasoned human professional - reasoning per customer, per category.
- Cosmetic Routine Builder
- Pet Care Companion
- Fashion Stylist
- Furniture & Home Planner
- Electronics Advisor
- +100 more industry-based skills
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One decision brain that reasons, remembers, decides, and executes - for every single customer.
Executable Decisions
Every decision becomes a reasoned, perfectly timed, content-complete 1:1 event - ready to activate through Braze.
Sarah Mitchell
The Signal
Olaplex No.4 depletion predicted within 24 hours
Consumption pattern analysis shows 10.2 ml/day usage on a 250 ml bottle, placing this customer at depletion tomorrow. With high routine dependence and zero friction history, this is a high-probability reorder window that closes fast.
Olaplex No.4 Bond Shampoo
$28.00Why This Customer, Why Now
Depletion in <24 hrs at 10.2 ml/day on 250 ml bottle
34%High routine dependence, zero friction reorder history
28%No promo needed, 91% organic reorder probability
19%
Maestro activates every Golden Decision Event through Braze - no rip and replace, no new tooling for your team. One decision, fanned out to the right channels for each customer.
Maestro owns your workflows, end to end.
One autonomous brain that runs every lifecycle play - reasoning, deciding, and executing for each single customer, continuously and in parallel - then delivering through Braze.
Cross-Sell
The next right product, per customer.
Replenishment
Predicts and times the refill moment.
Engagement
Nurtures the relationship between purchases.
Winback
Re-earns customers before they lapse.
Churn
Detects and defuses silent attrition.
For every customer, Maestro runs a closed autonomous loop - never a static campaign, always a live decision.
Enriches data
Raw events become living memory.
Chooses skills
The right retail expertise, per customer.
Defines 1:1 timing
The exact moment to act.
Reads & updates memory
Learns from every interaction.
Activates through Braze
Individualized, on-brand messages, delivered.
This loop runs for every customer - continuously, in parallel, at the scale of your entire base.
What leaders say about Maestro
The integration of Replenit with Braze was seamless, thanks to their team's hands-on support in getting replenishment events flowing into our Braze environment. Pairing Replenit's intelligence with Braze's campaign capabilities opens up exciting possibilities, and we look forward to trying out more of Replenit's workflows.
Maestro has retail Skills.
A skill makes Maestro think like a seasoned professional in your category - reasoning per customer with the judgment of a human expert, then activating that judgment through Braze at a scale no human team could reach.
Expert Reasoning
Each skill reasons like a seasoned professional in its category, a stylist, a chef, a skincare expert, applying real domain logic, not generic rules.
Human Reasoning
Skills apply theory of mind, inferring each customer's intent, context, and unspoken needs to decide what genuinely fits, not just what correlates.
Beyond-Human Scale
Maestro runs every relevant skill for every customer at once, instantly, in parallel, with perfect consistency no human team could match.
Beauty & Personal Care
9 skillsSkincare Expert
Routine-aware picks by concern, step, and ingredient compatibility.
Makeup Artist
Shade, finish, and tools that complete the look.
Haircare Specialist
Products and tools matched to hair type and routine.
Fragrance Consultant
Scent family, occasion, and wardrobe-expansion logic.
Body Care Advisor
Body and grooming products tuned to the daily routine.
Beauty Tool Specialist
Brushes and devices that improve the application result.
Sun Care Advisor
SPF and after-sun matched to skin type and exposure.
Nail Care Stylist
Polish, tools, and treatments for the same manicure routine.
Men's Grooming Advisor
Shaving, beard, and skin care tuned to the grooming routine.
Supportive Skills
Behind every expert skill, a layer of supportive reasoning runs in parallel on each decision - the checks a human would never have the time to run.
Maestro has Memory.
Three living golden records - Brand, Customer, and Product - enriched far beyond the thin slice of data Braze sees, into a memory Maestro reasons over on every decision.
Waffle Cosmetics reads as a clinical-grade, salon-trusted prestige brand that wins on outcomes and proof rather than price. Its loyalty, bundle and review strategy all point to recurring, routine-built revenue across a mid-premium multi-brand range. So Maestro's standing directive is simple: protect full price, replenish at depletion, and complete the routine - reserve promotions for win-back only.
How Maestro builds a golden record
Retailers only hold a handful of raw fields. Maestro synthesizes the missing intelligence - only when a decision needs it - to complete every record.
Maestro's onboarding agent continuously reads your live storefront - like a strategist - to understand who your brand really is.
Compiled into a Golden Brand Record that informs every downstream decision.
A concierge experience, delivered through Braze.
Maestro creates the content behind every decision end to end - the product, the reason, the timing, the message, and the customer-facing explanation of why it fits and why it matters now. You bring an empty branded template in Braze; Maestro fills the experience with intelligence and Braze delivers it.
Source: Golden Customer Memory. Maestro opens by recognizing the customer's recent Glow Barrier Repair Serum purchase and frames the message as the next step in their existing skincare routine — not a generic campaign.
CASE STUDIES
Mumzworld Unlocked 42X ROI with Replenit's AI Decision Engine
ebebek's Strategic AI Transformation with Decision Intelligence
L'Occitane Elevates Post-Purchase Revenue by 235%
Glosel Increase Marketing Automation Revenue by 53%
IBOOD, From Zero to 6.3% Revenue Share in 54-Day
Faith In Nature Drives 12.71% Total Revenue With Replenit
Ovabalance Grows Repeat Revenue 340% With Decision Engine
Farmex Achieves a 12X Conversion Boost With Replenit
