Co-founder & CPO

Omer Ozden

Product strategist focused on turning complex customer data into measurable outcomes, and on the systems that let AI own retail lifecycle work end-to-end.

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Glossary entries by Omer

Agentic AI · Retail CRM

AI CRM Manager

An AI CRM Manager is an autonomous AI worker that owns a retailer's customer-lifecycle workflows end-to-end: reasoning, remembering, deciding, and executing 1:1 for every customer, on top of the CRM, CDP, and marketing-automation stack the retailer already runs.

Architecture · Retail AI

AI Decision Layer

The AI Decision Layer is the missing layer between a retailer's data (CDP, warehouse, event stream) and their execution surfaces (CEP, MAP, ecommerce, app). It reasons per customer, decides what should happen next, and outputs an execution-ready instruction.

Category · Autonomous CRM

Agentic CRM

Agentic CRM is the emerging category of CRM systems that operate with autonomous AI agents rather than human-configured workflows. The category splits into two levels: task agents that help a marketer do their work faster, and worker agents, like an AI CRM Manager, that own an outcome themselves.

Positioning · AI Workforce

AI Workforce for Retail

An AI Workforce for Retail is a stable of autonomous AI workers, each a hire-able role that owns a retail outcome end-to-end. The first role is an AI CRM Manager for the customer lifecycle; future roles will own other functions.

Customer Experience · Retail

Concierge Experience

In retail, the Concierge Experience is a 1:1 customer-facing communication that reads like advice from an assigned personal shopper: what was picked, why, what was deliberately left out, and the value each product brings. It is the antonym of a "personalized" campaign or a "you might also like" recommendation.

Workflows · Customer Lifecycle

Lifecycle Workflow

In retail, a Lifecycle Workflow is a sequence of 1:1 decisions and actions that pursues a customer outcome: replenishment, cross-sell, engagement, winback, product churn, promotion, or product substitute. Maestro owns each workflow end-to-end per customer.