← Back to replen.itEvent Recap · 4 September 2026
AI in Retail Summit Warsaw
An invite-only executive summit on the future of AI in retail. Google Cloud mapped where the industry is heading, and Replenit unveiled Maestro, the world's first AI CRM Manager.
84
Attendees
Retail executives and senior operators
32
Retailers
Enterprise and high-growth brands
4
Countries
Poland, Turkey, Germany, UK
Participants from leading retailers
Watch the launch
What we showed on stage
Product explainer
Introducing Maestro, the AI CRM Manager
The short version of what was unveiled on stage: how Maestro reads every customer signal, reasons about what should happen next, and acts on it across every channel.
Launch presentation
Ilyas Kurklu presents Maestro
Replenit's CEO and co-founder walks through the full launch: the product announcement, the live demo, and the thinking behind an AI that makes retail decisions on its own.
Hot takes
The lines that stuck
The sharpest things said on stage, from the keynote to the executive panel.
The new reality is not personalization anymore. It's a very individual purchase experience. No customer buckets, no general messaging.
Olaf PiotrowskiAI & Data Transformation · Google CloudToday AI is your co-pilot and the human is the driver. We want AI to become the driver, and the human to be the co-pilot setting direction and making the judgment calls.
Ilyas KurkluCEO & Co-founder · ReplenitI'm totally okay if the AI spends the budget. You have a limit and with thousands, and you go step by step. In the end there is a person you call the co-pilot who is responsible.
Damian ZaplataMember of The Supervisory Board · Empik GroupMost of MarTech Agents are just a cosplay of the assistant model. No real memory, no judgment, no execution rights.
Ilyas KurkluCEO & Co-founder · ReplenitMy biggest concern for retailers is that this intelligence stays with the AI platforms, not with you. The cost of doing nothing and not building your own intelligence layer about your customers will be really hurtful.
Ilyas KurkluCEO & Co-founder · ReplenitThe state of retail AI
The numbers we opened with
The industry data behind the summit: where retail AI actually stands after a year of investment.
Retail AI, one year apart
54%
A year ago
38%
Now
of retail leaders can prove their AI investment worked.
16 points lost in one year
Source: MarTech.org, “The truth about martech in 2026”
91+34%
tools in the average tech stack, up from 68
33%
of that stack’s capability actually gets used
30%
of software budget spent on tools nobody uses
9%
of the workday lost switching between them
Sources: Gartner 2025 Marketing Technology Survey; Flexera, 2025; JumpCloud, 2025
78%
of marketing leaders say martech doesn’t deliver the ROI they were sold on.
Source: eClerx Marketing Report 2026, “Mind the Gap”
Materials
Take the summit with you
The magazine and the launch deck we shared on the day, yours to read and pass around your team.
Issue 02 · Q3 2026 · The Decisioning Issue
AI in Retail Magazine
Every retailer now owns an AI strategy deck. Very few own an AI decision. The executive briefing we handed out on the day, including the Google Cloud case study on Replenit's 360% quarterly growth.
Access requiredKeynote deck · Ilyas Kurklu, CEO
Maestro Launch Presentation
The deck behind the launch of Maestro, the world's first AI CRM Manager: how it reasons, remembers, decides, and executes across the customer lifecycle.
From the room
A morning at Google Campus Warsaw
Keynotes, the Maestro launch, the executive panel and the conversations in between. Tap any frame to enlarge it.
The full record
Watch it back, or read it back
The complete morning on video, and the long-form write-up of what was said on stage.
Full recording
AI in Retail Summit Warsaw 2026
The whole morning, uncut: Google Cloud's keynote on where retail AI is heading, the launch of Maestro, and the executive panel on what it takes to put AI in charge of a commercial outcome.
Blog postEvent recap
Five hours in Warsaw that reframed retail AI
Google Cloud, Empik and Endeavor on stage in Warsaw: what AI has actually changed in retail, and why Replenit launched Maestro, an AI CRM Manager.
Read the recapSpeakers
The leaders who shaped the conversation
From the platform defining enterprise AI, to the operators commercializing it, to the company turning customer signals into real-time decisions.
An AI CRM Manager by Replenit
Hire Maestro.
Maestro manages 1:1 individualized retention for every customer relationship, continuously and autonomously, across every channel.
Hire Maestro